Viva Magenta - Pantone 2023
Viva Magenta-Release the 2023 representative colors!
A New Narrative 18-1750
Pantone’s representative color of the year, Viva Magenta 18-1750. This is a shade of the red family that originates from nature and expresses a new signal of power, neither aggressive nor domineering, encouraging uninhibited experimentation and self-expression, an uplifting, borderless shade.
This year’s color of the year is powerful, it is brave and fearless, a pulsating color, a new vibrant red that welcomes anyone with a passion for life and a rebellious spirit. It is a bold, wise and all-encompassing color whose exuberance inspires joyful emotions and writes new stories in the new year.
This pulsating mix of deep reds, purples and pinks is enough to make us want to dive headfirst into the future and embrace this new vision that currently seems far removed from the gloom of recent months and even years.
But Viva Magenta also reflects another fact of our evolving narrative, namely that we are moving between reality and the virtual. In short, it embodies the changes that are coming to our daily lives. Using the experimental spirit of Viva Magenta, Pantone explored the dynamic between artificial intelligence and human creativity to create ‘The Magentaverse’ for the first time for the public.
In 2022, the color of the year, Very Peri, is a mauve color that represents courage and creativity. 2023, as appreciation and awareness of nature grows, people are bringing more plants and flowers back into their homes, finding new joy in outdoor recreation and travel after the pandemic-induced lull, and seeking to nourish the “ingredients that give life ” as a result of the public health crisis.
PANTONE 18-1750 Viva Magenta comes from a family of reds inspired by carmine, one of the most precious dyes in the natural color family and one of the most intense and brightest dyes known to the world. pantone 18-1750 Viva Magenta reconnects with our primal matter, invoking the power of nature to help build our inner strength.
Pantone’s color of the year continues to influence product development and sourcing decisions across a wide range of industries, including fashion, industrial design and product packaging, and Viva Magenta, a “universally flattering hue,” will be incorporated into closet, home and, of course, beauty products.
Three years deep in disease, facing war, unstable economies, social unrest, supply chain disruptions and increasing climate change, we need the healing power to find the motivation to keep going. viva magenta gives us a veneer of strength and grace and brings the energy of yearning back into the world.
Lisa Lee (Purchasing Consultant)
Dongguan City Yunshan Packaging Products Co., Ltd
Phone: 86 13538682605 Fax: 86-769-85470898
Address: No.211# Xingfa Rd, Wusha, Chang’an Town
Dongguan City, Guangdong Province, China 523857
Noted: Specialize in Makeup Packaging/Lipstick/lip balm Mold/Anti-rust Cosmetic Tin Pans
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