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Industry Trend
German organic beauty products sales reached 1.48 billion dollars!
Nature's gift, German organic beauty products sales reached 1.48 billion dollars!
According to Ecovia Intelligence, the global certified natural and organic beauty market reaches €12.4 billion in 2021, an increase of 4.2%. Sales of organic beauty products in Germany reach €1.48 billion in 2021 (+1.8%). In France, Europe’s second-largest market, sales of natural and organic products reach €920 million in 2020.
From what Siji Beauty staff learned in Düsseldorf in March, natural and organic have become the most popular keywords there, and many new brands have emerged in this area
For organic beauty, the quest for sustainability is the main market driver. In fact, this summer’s record heat and unprecedented drought in Europe continue to increase sustainability concerns among European consumers. Within this general framework, the rise of zero plastic and zero waste, natural and sustainable oral care, and the localization of sourcing needs are key trends.
Zero Waste
The continued popularity of the “zero waste” concept has led to the rise of waterless.
A large number of new brands and independent niche brands are ditching plastic bottle-filled, high-volume liquid toiletries in favor of more effective, eco-friendly waterless/water-saving products. Beauty bars and powders are a big hit, and these products often require only simple packaging to appeal to consumers willing to reduce their carbon footprint while maintaining their sense of daily use in a new, simple and convenient way.
Oral Health Care
In addition to this, there is a major trend towards plastic-free alternatives for manual and electric toothbrush heads. The chart below shows zero plastic and vegan toothbrushes and flossers.
Localization
Localization of sourcing is the third major trend, with brands emphasizing locally produced, small batch, handcrafted products or focusing on locally produced actives and botanical sources.
A sound analysis of industry-specific trends is as important to manufacturers and retailers as sales figures and market size. The values espoused by natural and organic cosmetic manufacturers and their commitment to sustainability require that raw materials be sourced from ethical sources.
When the discussion turns to sustainable packaging, it becomes clear that the concept of packaging handling today goes beyond the actual use stage. However, a comprehensive assessment of sustainability will include the environmental, human and economic impact of the entire upstream manufacturing process, in addition to the reusability of the packaging. Transparency and localization of the supply chain will therefore be a major trend.
